WELCOME TO MINIMIZE THEN ORGANIZE
Where we create beautiful, functional spaces with honesty & heart
Minimize then Organize is a professional organizing service in Lubbock, Texas, that focuses on helping YOU focus on all the feel-good moments of your life in a home that effortlessly supports you and your lifestyle.
Meet Cabri
OWNER | DOG MOM | WORLD’S BEST AUNT | YOUR NEW ORGANIZING BESTIE
Minimize then Organize was the culmination of many roads. Between growing up with family members who were hoarders, living in an RV full time in my early 20s, accidentally decluttering/organizing a local corporate business, and finding out that I officially live with ADHD, organizing has become a calling and a passion.
When I step away from my projects, my friends usually find me reading personal development books in my spare time, drinking *all* the Sonic drinks, and hanging out with my 2 fur-children, Hennessey & Duke!
MEET LARA
PROJECT MANAGER | MOM OF 2 | SOCIAL MEDIA QUEEN
Lara joined the Minimize then Organize team in 2021 and has been taking care of clients ever since.
Organizing has always been a passion of Lara's. Since she was a little girl, organizing was a creative outlet and stress reliever for her. Now, her husband is happy she has clients' homes to organize instead of constantly rearranging their pantry at home.
When she is not organizing, she enjoys all things social media and photography. She also spends time on the patio with her husband, Micah, and their two kids, Lincoln & Jordan!
MEET Katelynn
ORGANIZER | SPACE WHISPERER | DETAIL ENTHUSIAST
Katelynn came to Minimize Then Organize with a love for bringing calm and clarity into busy households. Growing up rearranging wardrobes, color‐coding closets, and turning chaos into order, she’s long believed a well-curated home supports a more joyful life.
When she’s not helping clients find system and balance, you'll catch her drinking her possibly fourth cup of coffee for the day, reading on her couch, or spending time with her husband and fur babies. Her approach is collaborative and gentle — she meets you where you are, helps you dream where you want to be, and walks beside you the whole way.
MEET ALEX
ORGANIZER | FASHION NOVA | KIND ENERGY QUEEN
Alex joined the Minimize then Organize team in 2025. She is a passionate and energetic organizer who loves helping people transform their spaces into calm, purposeful havens. She believes every home has a story — and by clearing the clutter and bringing intention to every corner, she helps that story shine through.
Alex brings kindness, attentiveness, and a positive “let’s do this” spirit to every organizing project. She’s all about creating spaces that feel right — homes you’re proud of, that support your routines, your calm, and your creativity.
MEET Kelli
ORGANIZER | FUN-LOVING | EMBROIDERY ENTHUSIAST
Kelli is the type of person who rolls up her sleeves and gets it done — no fuss, no drama, just results. Clients love her upbeat energy and her ability to tackle even the most overwhelming projects with a smile. She’s all about turning “I don’t know where to start” into “I can’t believe how good this feels!”
When she’s not working her organizing magic, you’ll find her chasing after her toddler, laughing with family, or stitching up her latest embroidery project. Kelli brings a mix of grit and good humor to the team, making every project feel a little lighter and a lot more fun.
MEET Danielle P.
OPERATIONS EXPERT | SYSTEMS NERD | CHECKLIST CHAMPION
Danielle is the calm in our chaos and the engine behind the scenes that keeps projects humming. From schedules and client communications to workflow checklists, she makes sure every detail is accounted for and every team member has what they need to deliver results. As a homeschool mom of four, she knows how to juggle schedules and create systems that actually work in real life.
When she’s off the clock, Danielle loves a good playlist, a well-organized planner, and a plan that runs as smoothly as possible. Clients may not always see her, but they feel her work in the smooth process, on-time arrivals, and stress-free experience.
MEET DANIELLE F.
MARKETING | STORYTELLER | DETAIL LOVER
Danielle is the quiet engine behind our brand voice—planning content, scheduling posts, and keeping our socials and newsletters consistent, warm, and on-brand. She turns before-and-afters into compelling stories, builds simple campaigns that actually convert, and tracks what’s working so we can do more of it. From content calendars and captions to analytics and community replies, she keeps our marketing humming so the team can stay focused in the field.
When she’s off the clock, you’ll find her chasing her kids to all their events, outside with her horses or just spending time with family. Thoughtful, thorough, and a touch nerdy about metrics—that’s Danielle.
Our Philosophies
We know there are a bunch of professional organizers out there, so what puts Minimize then Organize at the top of your list?
We Create Trust
We create trust by being transparent and having fun. We’re here to help you destress, not create more.
we push boundaries
With some tough love, we’ll push you past your comfort zone so you can grow and flourish in spaces that finally support you.
We celebrate your wins
That magic when you see that carefully curated pantry or a closet that is a designer’s dream? YUP–we want to pop that bubbly right next to you as you celebrate!
